125 years of supreme quality and passion for tradition
It all began in Svendborg, Denmark. Here, a small tobacco manufacturer opened in 1826. After being purchased by the Halberg family, over time it evolved to become the biggest family-run tobacco business in Northern Europe.
In 1887 Mr. Harald Halberg grasped the potential of tobacco trading and decided to purchase the small factory in the city centre of Svendborg whose sign bore the name "S. Bønnelyckes Tobaksfabrik".
Harald Halberg immediately decided to rename the company, and from that moment on it was known as the Harald Halberg Cigar and Tobacco Factories, and then changed again to the Harald Halberg Tobacco Factories.
Mr, Halberg had two sons, Otto and Einar, to whom he handed down all his passion for tobacco, thereby laying the bases for the running of the future family business. Otto and Einar both contributed, like their father Halbert, to the company's growth. Nevertheless, it was Jørgen Halberg, Einar Halberg's son, who created and launched onto the market one of the most successful products in the company's entire history, the famous Mac Baren blends, which still prove popular among pipe smokers all over the globe.
The Mac Baren blends were so successful that in 1995 the company's name changed again to the Mac Baren Tobacco Company, in honour of Jørgen's vision and genius. Today, at the helm of the company is Jørgen's son, Henrik Halberg.
The Story of our company is filled with tradition, with sacrifice, with a desire to innovate and grow, with an unwavering focus on quality products.
To this day, the Mac Baren Tobacco Company belongs 100% to the Halberg family, which has for a generous four generations guided it to become one of the leaders on the pipe tobacco market, ranking Mac Baren as the second largest producer in the world.
The Story of our company is filled with tradition, with sacrifice, with a desire to innovate and grow, with an unwavering focus on quality products.
To this day, the Mac Baren Tobacco Company belongs 100% to the Halberg family, which has for a generous four generations guided it to become one of the leaders on the pipe tobacco market, ranking Mac Baren as the second largest producer in the world.
A winning partnership
Mac Baren chose ITAGENCY as its distribution partner in Italy, achieving together a series of commercial successes that have made Italy one of the most attractive foreign markets for the Danish company. One example is the growth of what is commonly referred to as “No Name tobacco”, with at least one product code in over 20,000 stores.
Ask our sales reps' assistance
Our agents represent the heart of the company and they are those
who cultivate relationships of trust with thousands of customers every day
all over the country. We believe in the power of human relationships, handshakes and laughs.
Ask our sales reps' assistance
Our agents represent the heart of the company and they are those
who cultivate relationships of trust with thousands of customers every day
all over the country. We believe in the power of human relationships, handshakes and laughs.
who cultivate relationships of trust with thousands of customers every day
all over the country. We believe in the power of human relationships, handshakes and laughs.
Dove lo stile si unisce all'arte.
Se pensavi di aver visto tutto... Se credevi fosse impossibile innovare... Stupisciti ed entra a far parte della Rivoluzione.
Una rete di Assistenti
I nostri agenti rappresentano il cuore dell’azienda e sono coloro che ogni giorno coltivano relazioni di fiducia con migliaia di clienti in tutto il Paese. Crediamo nel potere del rapporto umano, di una stretta di mano, di una risata.
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