The stories of yesterday, the strength of today, the vision of tomorrow.

What we are today, 50 years after our founding, is the sum of countless experiences accumulated over the years by those who work with us: employees, clients, business partners, and collaborators.

To celebrate this important anniversary, we have decided to share the stories that, each in their own way, make us unique and special.

Story of a family

Everything originated from the entrepreneurial intuition of our founder, Pietro Fabbrini, who in 1975 decided to invest in a new vision for the tobacco market in Italy. Since then, the company has grown steadily, but the management has always remained firmly in the hands of the Fabbrini family, now represented by Pietro’s son, Marco, CEO of ITAGENCY.

The strong family tradition is reflected in the company’s values: respect for people and the building of lasting relationships based on trust. These are the true pillars of ITAGENCY’s operations.
KEY MILESTONES IN THE HISTORY OF THE FABBRINI FAMILY

1975

Pietro Fabbrini founds ITAGENCY

1990

Marco, the son, takes his first steps in the family business

1997

Opened the first private tax warehouse in Italy. Pietro Fabbrini, along with his friend Germano Mercante, founded Tecno Distributori, a company active in the design and development of vending machines for tobacconists.

2006

he Fabbrini family founds Jacaranda, a charitable nonprofit that implements vocational education projects in Africa

2007

Matteo Fabbrini founds Maikii and Exclama, companies that are now part of the Fabbrini group

Stories of success

In 50 years of history, ITAGENCY’s catalog has grown to include dozens of brands and thousands of references. The pursuit of quality in products unites the entire commercial offering of the company, and often ITAGENCY has bet on lesser-known brands precisely because it recognized quality and future potential in them.
Over the years, ITAGENCY has successfully built partnerships by involving its suppliers in a long-term project aimed at progressively increasing the popularity of brands and products through a winning mix of distribution and marketing.
SOME HISTORIC SUCCESS STORIES:

Where we started from: A brand with still to be developed notoriety and an image to renew to make it more current and engaging. As a result, the interest from retailers was limited.

Our work: We worked to change consumer perception of the brand, focusing on the lighter as a collectible item. Clipper has increasingly been identified as the most creative brand in the industry, and more young people have approached the brand thanks to a communication strategy focused on social media and events. The growing popularity of the brand has been supported from the outset by widespread distribution, so that, over the years, Clipper displays have become an almost ubiquitous presence in Italian tobacco shops.

Results achieved: Clipper is one of the leading brands in the "smoking items" category, and lighters with the typical cylindrical shape are collected by thousands of loyal consumers. The joint efforts of the distribution network and the marketing team have led to revenue growth, which has increased from 3.9 to 33.4 million euros in 10 years. The online community linked to the brand counts hundreds of thousands of followers, and the Clipper stand is a fixed presence at major music events. Today, Italy represents the best success story for the brand globally. Clipper's story in Italy is a perfect example of synergy between marketing and distribution, one of ITAGENCY's distinctive traits.

Where we started from: The brand was marginally present in Italy, with products available limited to a circumscribed geographical area. The brand was unknown to most Italian consumers, and Gizeh had not yet targeted the recreational segment, but only cigarette smokers.

Our work: Since 2019, when ITAGENCY became the exclusive distributor of Gizeh, the brand has seen consistent growth in both distribution and popularity. This has been thanks to a strategy pursued together with the partner, including a mix of sales, distribution, and marketing activities.

Results achieved: Today, Gizeh is one of the reference brands for RYO smokers, and the quality of its products is widely recognized and appreciated. The focus on the recreational segment, with the development of a dedicated product line, has significantly contributed to the brand's success. The strategic combination of distribution and marketing activities has led the brand to grow significantly in just 6 years, gaining space in over 15,000 points of sale.

Where we started from: In Italy, the rolling tobacco segment was still directed at a niche of consumers, and there were no additive-free blends available on the market. ITAGENCY recognized the great potential of the category, specifically for untreated products, and invested in the distribution of the Pueblo brand.

Our work: The "Pueblo case" is a perfect example of how a mix of extensive distribution and commercial strategy can lead to the success of a product. Pueblo was the first additive-free rolling tobacco to be distributed in Italy, and the decision to use smaller packaging sizes has made purchasing more convenient for end consumers.

Results achieved: Today, Pueblo is one of the most iconic brands in the category, appreciated by tens of thousands of smokers and universally recognized as one of the best additive-free rolling tobaccos on the market. Through years of hard work, ITAGENCY has managed to position Pueblo among the giants, covering nearly the entire market and placing at least one of its rolling tobacco references in 46,000 sales outlets.

Stories of places

ITAGENCY has its roots firmly planted in the Marca Trevigiana region. A unique area, rich in history and scenic beauty, with a natural inclination towards entrepreneurship. Many successful companies, often family-run, are located here. The values of family and work are deeply ingrained, and it is no coincidence that ITAGENCY has also found fertile ground to grow in this wonderful territory.
OUR OFFICES

1984 - 2003

The Paese Office
When it all began, a small building not far from the historic center of Treviso was enough to accommodate all the people working in the company. Longtime employees fondly recall how just one moka pot was sufficient to prepare coffee for everyone, as well as how wonderful it was to sit around a single table to enjoy it together.

2003 - 2024

The Vascon di Carbonera Location
At the beginning of the third millennium, ITAGENCY moved its headquarters to the industrial area of Vascon di Carbonera, north of the historic center of Treviso. The office space and the square footage dedicated to the warehouse increased significantly, along with the volume of products managed and distributed by the company.

2024

The New Home
With the growth recorded in recent years, ITAGENCY needed a bigger home. Thus, the Fabbrini family decided to invest in the construction of a state-of-the-art building that today positions ITAGENCY as a cutting-edge company, offering its employees a comfortable and stimulating work environment. The square footage dedicated to the warehouse and logistics also increased significantly.

Stories of People

Stories of Life, Stories of Commitment, Stories of Passion. All of them, even the lightest and most irreverent, have a lesson to teach us because only by knowing our past can we build a successful future.

Storie di persone

Storie di vita, storie di impegno, storie di passione. Tutte, anche le più leggere e irriverenti, hanno un insegnamento da trasmetterci, perché solo conoscendo il nostro passato possiamo costruire un futuro di successo. 
50 ANNI DI STORIE:
il podcast 
Intervistiamo le persone che ci hanno accompagnato in questi cinquant’anni, da chi è con noi fin dall’inizio a coloro che sono arrivati da poco. Un modo nuovo e irriverente per entrare assieme nel vissuto quotidiano di ITAGENCY accompagnati da un host di eccezione: Moko da Radio 105! 
Our Initiatives:
ITAGENCY NEWS
Every quarter, our official magazine will be enriched with content that will take you deeper into our world, featuring exclusive stories and success tales.
Our Social Profiles
Follow us on LinkedIn, Facebook, Instagram, and YouTube. Here, you will find plenty of content dedicated to the story of ITAGENCY and the people who work with us.