The result of ITAGENCY's extensive experience, the ZOE brand is distributed with the aim of providing the best service to consumers in the field of Next Generation Products (NGP). ZOE is not just a product but a project. It's a cross-category brand that will offer a complete line of vaping products, ranging from innovative e-cigarettes with cig-feeling and a power bank to Pod-Mods.
ITAGENCY will introduce several high-end ZOE devices, accessories, and a wide selection of liquids and flavors to fully meet the demands of even the most discerning customers. The new ZOE e-cig, the ZOE Kit, is a premium product that has nothing to envy compared to similar products on the market.
Ease of use, optimal aroma delivery, and battery life are the strengths of this product, which features some very interesting characteristics:
• 2ml tank, one of the largest currently on the market in its category
• 0.8-ohm mesh coil, a powerful and high-performing coil appreciated by traditional tobacco consumers, providing a rich and warm smoke, similar to traditional cigarettes, with a well-presented aroma from the first draws
• Soft and compact cotton Drip Tip, drip-proof, which preserves the aroma for a long time and gives a sensation similar to that of a traditional cigarette (the package also includes a practical reusable plastic mouthpiece)
• Power bank that allows full usage for 24 hours
• Stands upright on its own, an important feature for both hygiene and practicality.
The launch price of the ZOE Kit is only €69.00 and includes two 10ml bottles of ready-made Dinner Lady nicotine salt liquids, allowing the consumer to reach 6,000 puffs. The ZOE Pen is also available at the launch price of €29.90 and includes a bottle of ready-made liquid. Both offers guarantee the retailer excellent margins, allowing them to easily acquire new consumers who can become loyal customers.
Pods and cotton Drip Tips need to be replaced: pods approximately every 2 weeks, Tips daily. The consumer must also purchase the liquids.
In the short term, the ZOE project includes the introduction of disposable devices with and without filters, and Pod-Mod devices with a pre-loaded 2ml tank with excellent quality and a highly competitive price. The coming months, therefore, look very promising for the vaping market. ZOE, already present in over 2,500 retail points in Italy, aims to reach a total of 6,000 retail points by June 2024. Thanks to its features, it is poised to attract a large portion of current vape enthusiasts, as well as offering an alternative experience to traditional smokers and heated tobacco users.