ZOE Air: Versatility at Your Fingertips

The NGP market, or New Generation Products market, is dynamic and constantly evolving. To succeed, brands must quickly adapt to consumer demands. Adaptability is one of the key strengths of a brand that offers a wide range of premium NGP products. We are talking about ZOE, the brand owned by the ITAGENCY group.

In this article, we discuss two products recently introduced by the brand: ZOE Air and ZOE prefilled pods. ZOE Air is a highly versatile, rechargeable (via USB-C) pod mod, compatible with any ZOE pod, whether empty or prefilled. It features a 700 mAh battery, activates automatically without any power button, and easily accompanies the consumer throughout the day.

This product complements ZOE Pen, the compact premium device we already know, which can be charged with the ZOE Power Bank or via cable. The colors of ZOE Air evoke the shades of the sky. ZOE Air is as free as air: it doesn't require a power bank for charging, but thanks to its larger battery, it can be used for an extended period without worry.

Available with a plastic DripTip and in four elegant colors, ZOE Air is a doubly interesting product, appealing to those wanting to experiment with an open system as well as those coming from the disposable world. Here's why.

ZOE Air devices, color variants Sold separately, without a pod, ZOE Air is compatible with both empty and prefilled pods. The empty ZOE pods are typically aimed at more experienced consumers ready to create a personalized experience using their favorite e-liquid. ZOE's prefilled pods, on the other hand, are already filled with 2 ml of liquid, available in 8 flavors, and 2 nicotine strengths (10 and 20 mg/ml), offering up to 800 puffs depending on usage. Prefilled pods are compatible with both ZOE Air and ZOE Pen and are designed with innovative anti-leaking technology to prevent liquid leaks.

This product type, combined with ZOE Air, targets consumers seeking a ready-to-vape e-cig, particularly disposable e-cig users. Sales data for these devices in Italy show a trend among disposable cigarette users, whose sales surged in the summer of 2022, gradually preferring pod mods. ZOE Air, with prefilled pods, allows these consumers to change the e-cig flavor at will by simply swapping the pod, without needing to buy a new e-cigarette, thus offering significant economic savings.

The great versatility of ZOE Air is evident in its compatibility with both pod types, satisfying the specific needs of entirely different customers in a single product. ZOE Air is simple, offers excellent value for money, and, being rechargeable, is sustainable—a growing concern among consumers today. It is the perfect product for offering disposable e-cig consumers familiar yet more cost-effective smoking experiences, enabling them to experiment with open systems in the future, and for introducing already interested consumers to more advanced products, such as the ZOE Kit.