Davidoff National Event. A weekend dedicated to excellence.

On August 31st and September 1st, the annual national Davidoff event took place between Bardolino and Verona, organized by ITAGENCY in accordance with the high-quality standards required by the Oettinger Davidoff group. A weekend dedicated to elegance and excellence, where tobacconists who have chosen to embark on a journey of knowledge and training, leading them to become ambassadors of the Davidoff brand in Italy, were invited. The national event of 2024 had white as its main theme, the unmistakable symbol of Davidoff's class and, in particular, the prestigious "White Band" cigar lines. Those who attended the event were involved in a journey specifically designed to guide tobacconists through the four cigar lines that make up the White Band Collection 2024: Signature, Aniversario, Millennium, and Grand Cru. 




The days were organized to ensure that the right cigar was tasted in the ideal context, thus enhancing the diversity of the Davidoff offering while also allowing guests to personally experience part of the brand's identity, creating the perfect conditions to convey Davidoff's values. The two-day event opened with a welcome in the evocative smoking garden set up for the occasion at the Aqualux Hotel in Bardolino, where guests could freely enjoy the Gold and Silver mini cigarillos and Davidoff Primeros. 
The event continued with a welcome from the Brand Manager for Italy, Enrico Della Pietà, and managers who came directly from Basel, Monika Wysocka and Jean-Christophe Hollay. During the introduction, attention was focused on creating unforgettable and memorable moments, on the importance of conveying the values that have always accompanied Davidoff, not just by knowing the products but by integrating moments of excellence, quality, elegance, and perfection into one's life. 




The same introductory moment was an opportunity to thank Pietro Fabbrini, founder and president of ITAGENCY, who has always embodied the values of the Swiss brand and whose entrepreneurial vision shares several traits with that of Zino Davidoff. The beautiful location of the Aqualux Hotel in Bardolino hosted the presentation of the new Davidoff White Band lines, starting with the Signature 2000 line, a cigar enjoyed at the hotel's sparkling bar and cigar lounge. During the lunch that preceded the tasting, the brand ambassadors were asked to describe in three words what it means to hold this prestigious role. Loyalty, elegance, excellence. 
These are the words chosen to describe what it means to be Davidoff ambassadors in Italy. The event continued with the nominations for the second edition of the Davidoff Band Awards Italy, special awards for the tobacconists who have excelled the most in a range of categories, from event organization to product display. 
At the end of the presentation, there was an elegant poolside aperitif where all guests wore the brand's colors: white and gold. The perfect occasion to taste the second cigar of the White Band 2024 line, the Aniversario line. 
For the occasion, it was decided to offer this fine cigar in the Entracto format, traditionally smoked during the intervals between acts of operas, a subtle hint of what would happen a few hours later. 




Indeed, we mentioned the importance for Davidoff of creating unforgettable moments. 
This is precisely what led ITAGENCY to surprise the brand ambassadors by giving them a once-in-a-lifetime experience, attending an opera at the Verona Arena. 
The emotion of entering the Roman amphitheater and facing a majestic set and the assembled orchestra is something truly indescribable. 
The opera, in this case, The Barber of Seville, if we want, symbolizes the identity of Davidoff, the class, the pursuit of perfection in sound, singing, movements, and everything that made the almost three-hour spectacle at the Arena special. The evening ended in the best possible way, with a wonderful post-opera dinner overlooking the Verona Arena, hosted in one of the most prestigious salons in the city of Verona, the Vittorio Emanuele restaurant. 




During the gala dinner, the ambassadors were able to appreciate a selection of dishes accompanied by equally fine wines kindly provided by the Sartori Wineries, whose Patron, Andrea Sartori, was present, much to the honor and pleasure of the organizers and guests. At the end of the dinner, there was a tasting of the third cigar from the White Band collection, the Davidoff Millennium, in its Robusto format, characterized by a full-bodied and intense smoke, all accompanied by a glass of Recioto and a three-chocolate dessert. 
The event took place between August and September, a period when the grape harvest begins. The combination of tobacco and wine, "between Bacchus and Tobacco" in the words of Brand Manager Enrico Della Pietà, was at the heart of the experience lived on Sunday. 


Welcomed in the splendid setting of the Casa Sartori 1898 Wineries in Negrar, in the heart of Valpolicella, the guests could start the day with a fine glass of Ferrari Perlé, a brand present as a Davidoff partner and nobly included in the tasting by Andrea Sartori, patron of the company that hosted the second day of the event. 
The guests, delighted by the Trento sparkling wine, visited the wineries and, among the majestic barrels where Amarone is aged, attended the national preview presentation of the Grand Cru line limited edition, Diademas Finas. The tasting continued under the shade of the majestic trees growing in the winery park. The last day of the event took place, indeed, within the area that hosts the Casa Sartori 1898 Wineries, one of the leading producers and exporters of one of the world's greatest wine excellences, Amarone della Valpolicella. Andrea Sartori has been one of Davidoff's most loyal partners for years, so much so that in 2021, he was named Best Partner and received a special recognition. Another ambassador of excellence in the wine sector of our country, Marcello Lunelli, representing the Ferrari Wineries, which produce one of the best sparkling wines in the world, also attended the presentation of the Grand Cru line. It was to Marcello Lunelli that the Best Partner baton was passed during the Davidoff Band Awards 2024 ceremony. 
The awards were held just before the Grand Cru cigar tasting, accompanied by a Conte Bra’ Amarone Riserva 2016, made from grapes from a small vineyard of only four hectares and a symbol of the excellence of the great red wines of Valpolicella. Among the awardees was Pietro Fabbrini, president of ITAGENCY. The final moment of conviviality, immersed in nature between the scents released by the tobacco and the exceptional aroma of the wine, represented the perfect conclusion to a two-day event dedicated to excellence.